Preparation for the Beijing Olympics, the total investment of the amount of money spent? Beijing Economic and Social Development Research Center, the Beijing Organizing Committee overall planning ministry jointly published the "Beijing Olympic economy" is the answer is : 280 billion yuan. Of course, the money, including the construction of infrastructure facilities, the Olympics specific operating costs.

　　From the specific operation of the Olympic Games, BOCOG released data showed : Budget 12.0675 billion yuan investment, income 12.1875 billion yuan, a balance was directly profits 120 million yuan. This budget balances, and does not include pre - and post-marketing investment.

　　According to Beijing Bid Report of the Budget and Beijing's "10th Five-Year Development Plan", "Beijing Olympic Games Economic Research," published data calculated : the total investment will reach the Olympic 280 billion.

　　280 billion yuan for us with a few units per month salary general public, it seems that the concept is not clear。 A reference to the significance of information is : Dynamic Three Gorges Project total investment of about 180 billion yuan.

　　Faced with such a huge investment, the Beijing Organizing Committee how to achieve surpluses?

　　In fact, the 1988 Olympic Games in Seoul, also faced such a problem.  Hosting the Olympic Games beginning, the Korean government in Seoul, a large number of new stadiums and the renovation of a large number of urban infrastructure. If this money into the calculation of the cost of the Olympics, it is simply unimaginable. Later, the South Korean people are scared, this part of the money included in the government's accounts, and did not include the cost of BOCOG. It can be said that the Seoul Olympic Games to create another kind of business model : government investment and operation cost of the Olympics separate accounts.

　　Beijing Olympic accounts counting the same way, the municipal building and the building of stadiums products belong in the public and quasi-public goods, and its purpose is not only to the building to host the Olympics, but also for public use.

　　In fact, compared to 280 billion, the Olympic Games 12.0675 billion yuan in operating costs only a small sum of money. Because of the change in the Olympic Games, Beijing is the face of the entire city.

　　 Operating expenses could be higher budget

　　Beijing Organizing Committee said, the Olympics specific operating costs budget expenditures 12.0675 billion yuan. This expenditure is mainly for the Olympic village, media village operator, athletes, the referees eat OK, race organizations such as overhead.

　　So far, the relevant departments did not disclose a breakdown of expenditure. It is understood the message is that the actual expenditure will be higher than the estimate.

　　Participated in the drafting of the budget report to the Executive Committee in honor of the BOCOG, said : "Actual expenditure may exceed the budget by 50% to 70%."

　　This has led to the Organizing Committee and relevant departments attach great importance to Beijing immediately "frugal Olympics." On the 17th, Premier Wen inspected the construction of Olympic venues, also said : China host the Olympic Games no ostentation, in the Olympics construction projects to save every drop of water, every unit of electricity conservation, energy efficiency and environmental protection to every one works.

　　Olympics specific operating conditions, the opening and closing ceremonies, security guards spend most of the attention.

　　The reporter has learned that Beijing Olympic opening and closing ceremonies will cost more than the Olympics. Athens Olympic Games opening and closing ceremonies to create a record high, reaching 81 million euros, equivalent to 10% of about 810 million yuan.

　　Security measures, in accordance with previous Olympic experience and development trends, security spending accounts for some 20% of the budget, the Beijing Olympic security spending of about 21 billion.

　　 BOCOG main income 10

　　Beijing Organizing Committee from single source of revenue, has 10, the total amount of budget revenues 12.1875 billion, less budget expenditure will be 120 million yuan profit.

　　The International Olympic Committee is an Olympic sponsorship program (TOP sponsorship program), which is basically for the global giants, proceeds yielded only part left to the International Olympic Committee, another part of the share to host the games side. Beijing Olympics can get into the 1.5 billion yuan. Sports Lottery Beijing Olympic Games is an important part of the income of about 1.35 billion yuan.

　　Tickets, coins, stamps income, as well as income successive Olympics conventional projects. It is understood that Beijing Organizing Committee will provide domestic and international sales of about 7 million tickets, estimated 1.05 billion yuan; Earlier, BOCOG also issued a joint central bank 1.5 million commemorative gold and silver coins income of about 060 million yuan.

onmouseout=_tipoff()> Olympic sponsorship revenue, marking the license revenue, the official supplier revenue and other income is different is that these revenues occurred with the Beijing Organizing Committee directly related to the specific amount is expected to : sponsorship income 975 million yuan, marking the license revenue of 375 million yuan, an official for cargo revenues 150 million.

　　Domestic and foreign enterprises, social groups and individuals will also donate for Beijing Olympic Games, this part of the revenue is expected to 150 million.

　　In addition, the Beijing Organizing Committee after part of the property may be sold, will be before the government subsidies.

　　Of course, a surplus of 120 million yuan, the budget book merely on the data derived from the Olympic opportunities, it is very difficult to calculate.

　　★ People interviewed

　　 Beijing Olympics will be a huge revenue

　　Beijing Olympic Economy Research Council, and is China's only professional commitment to the Olympic economy and social science research organizations, gathered on the National 100 experts and scholars.  onmouseout=_tipoff()>Against Olympic marketing, this reporter interviewed the vice president and secretary general of GTF.

　　Yangtze Handelsblatt : We usually refer to as the "Olympic Marketing" concept and the specific means what?

　　Independent : from the narrow perspective, the Olympic marketing is through the sponsorship of various Olympic-related content for the carrier to enable enterprises and consumers to be established between the Olympic culture as the core brand culture system, which will enterprises in the Olympic spirit and the content integration.

　　Yangtze Handelsblatt : the main Olympic marketing means what?

　　Independent : There are two main forms, including business components that attract capital, also includes a non-commercial elements, namely, the promotion of the Olympic movement and spirit.

　　Yangtze Handelsblatt : Compared with the previous sessions, the Beijing Olympic marketing means unique place?

　　Chen Jian : China has great market potential, business opportunities and this Olympic Games because many Chinese brands into the whole Olympic marketing, the Beijing Olympics in market development and business enterprise scale volume exceeded the previous.

　　Yangtze Handelsblatt : Olympic marketing to these enterprises?

　　Independent : brand promotions. But how to improve the effectiveness, but also corporate marketing tool.This is the most fundamental Olympic marketing the core points.

　　Yangtze Handelsblatt : So, how Beijing Olympics should do?

　　Independent : I think in marketing, the 2008 Beijing Olympics mission is the largest national brand marketing and national brand-name marketing. This is almost the Olympic Games after Chinese enterprise in the era of the largest international points.

　　Yangtze Chinese Commercial News : Do you think Beijing Olympic marketing, as the host city can bring much of the proceeds?

　　Independent : from the previous budget to be released, Beijing Olympics will only slightly profitable, there will not be much of the proceeds. Revenue comes mainly from the national image of China and the rise of political influence upgrade.